Digital Strategy

With websites, mobile devices, enewsletters, blogs and a variety of social media platforms, it’s all too easy to rush blindly to market without fully understanding the implications.

That’s why, before starting any web or online project, synrg like to get the fundamentals right.

Getting to know you

We specialise in creating a digital strategy to help achieve your business objectives. That means getting to know your business, your goals and most importantly, who you want to reach out to.

We work closely with you to understand your customers and how they interact online. Through insights and analysis, we “get into their heads” to understand what they’re looking for from your brand and how you can best deliver content to better serve them.

Media channel reach

We also assess all media channels to market and advise on the best direction and technology. Whether through owned, paid or earned media, we ensure that your business optimises its presence across all relevant online and mobile platforms, maximising audience reach and return on investment.

Looking beyond the needs of the immediate campaign, we also chart a roadmap for the future, ensuring communications continue to successfully meet consumer expectations for years to come.

What we do

• Digital strategy and planning
• Online marketing strategy
• Brand and communications strategy
• Business and requirements analysis
• User behavioural analysis and profiling
• Focus group testing
• Competitor and industry analysis
• Ecommerce consultation
• Research and web analytics
• Traffic analysis
• Initial site audit and evaluation
• Key stakeholder interviews
• Tool selection and implementation
• Trends and forecasts
• Project management.

Want to know more?

Contact us to help with your digital strategy needs today. View our portfolio of award-winning digital strategy solutions.