As leaders in the supply of fully integrated, core recruitment software, FastTrack approached synrg to design a new visual housestyle for their website.
All graphic elements including colour, typography and imagery styles were created by synrg. We developed the “Performance” texture, which became the central anchor to all collateral. The texture aligned with the FastTrack brandmark and the positioning strapline: Reliability. Performance, Success.
We designed a modular template system that could work with the FastTrack CMS, including text styles, navigation items, tables, images, call-to-action blocks, case study and customer profiles templates — breaking up the elements into components that could be included or omitted from the CMS, without affecting the website composition.
We worked closely with Datalink, who produced the CMS for FastTrack, ensuring our files and creative worked perfectly with the utilised solution.
The result is a striking, contemporary and product-driven website, able to meet FastTrack’s technical, promotional and communication needs.
Following on from the success of the website, we were then asked to carry across the new look into other online material, including:
1 February 2011View website