How many times have you left a website in frustration because you were unable to find an item, product or page? Website design without consideration to audience needs and business goals is a lost opportunity to engage and is referred to as a “bad user experience”.
While great design is important to your brand, the user experience plays a much more important role in user and customer satisfaction. There’s no point in presenting a beautifully designed website if functionality confuses and repels your users.
Good user experience design ensures that the online environment is as easy to use and useful as it is beautiful. That means assessing and prioritising features, cataloging content, inventories and assets, reviewing accessibility requirements and wireframing the website so that strategy and user goals are aligned with your target audience. Smart planning also allows the site to grow with the changing digital landscape.
Usability online and good interaction design ensures that your customers leave the site with a positive experience interacting with your brand and your business.